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Perguruan tinggi Islam menghadapi perubahan lingkungan Pendidikan yang ditandai oleh perkembangan teknologi, meningkatnya persaingan, perubahan kebutuhan masyarakat, dan keterbukaan informasi. Kondisi tersebut menuntut perguruan tinggi tidak hanya memperkuat kualitas akademik, tetapi juga mengembangkan komunikasi strategis, hubungan dengan stakeholder, dan kepercayaan publik. Dalam konteks ini, manajemen hubungan masyarakat (humas) memiliki peran penting dalam membangun dan menjaga reputasi institusi.
Buku Membangun Reputasi Perguruan Tinggi Islam: Perspektif Manajemen Humas membahas pengelolaan humas sebagai bagian dari strategi kelembagaan. Pembahasan mencakup transformasi pendidikan tinggi, identitas dan posisi institusi, manajemen humas, strategi komunikasi, relasi stakeholder, komunikasi digital, citra dan reputasi, hingga pengukuran kinerja kehumasan. Seluruh pembahasan diarahkan untuk menunjukkan keterkaitan antara komunikasi, kualitas hubungan, dan kinerja nyata perguruan tinggi.
Buku ini menempatkan humas bukan sekadar sebagai pelaksana publikasi, melainkan sebagai fungsi strategis yang membantu institusi memahami kebutuhan publik, mengelola informasi, membangun kolaborasi, serta merespons isu dan perubahan lingkungan. Melalui pendekatan tersebut, reputasi dipahami sebagai hasil dari konsistensi antara identitas, komunikasi, dan pengalaman nyata stakeholder.
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