Teknik Peramalan Bisnis

Nadia Azalia; Lilik Farida; Izzul Ashlah; Sofiah Sofiah

doi:10.35719/ukp.63

Authors

Nadia Azalia

UIN KHAS Jember

Lilik Farida

UIN Kiai Haji Achmad Siddiq Jember

Izzul Ashlah

UIN Kiai Haji Achmad Siddiq Jember

Sofiah

UIN Kiai Haji Achmad Siddiq Jember

DOI: https://doi.org/10.35719/ukp.63

Keywords:

teknik peramalan bisnis, teknik proyeksi bisnis

Synopsis

Peramalan merupakan bagian integral dari aktivitas pembuatan keputusan manajemen. Sebuah organisasi menentukan tujuan, kemudian mencari faktor lingkungan yang dianggap mempengaruhi pencapaian tujuan; dan menentukan tindakan untuk mencapai tujuan itu. Kebutuhan kepada peramalan adalah meningkatkan upapa manajemen untuk menekan ketergantungan mereka terhadap perubahan dan mencoba bersikap lebih ilmiah berkaitan dengan perubahan lingkungan.

Buku ini membahas alat (tool) untuk membuat perkiraan (proyeksi) peristiwa di masa yang akan datang menggunakan pendekatan statistika, yaitu menggunakan metode times series smoothing, metode dekomposisi, metode regresi, metode autoregressive/moving average, dan pendekatan normatif peramalan teknologi.

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